Sponsorship

Join Us in Spreading Joy and Holiday Magic

The Toronto Santa Claus Parade is an iconic tradition that has brought joy and wonder to families for over 120 years. We invite you to be a part of this cherished event by becoming a sponsor. Align your brand with the magic of the holiday season and reach thousands of families and participants with your support.

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  • A woman in a pink jacket and pants is wearing wings and a hat.

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  • A group of people in chef 's hats are marching down a city street

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  • A christmas parade with a gingerbread house on a float.

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  • A group of people in native american costumes are walking down a street.

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  • A group of people are taking pictures of a parade with their phones.

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Why Sponsor The Parade?

Santa claus is riding in a sleigh pulled by reindeer

Brand Exposure

Reach a diverse audience of families, children, and holiday enthusiasts through our parade broadcast, website, social media channels, and live event.

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Community Engagement

Show your commitment to the Toronto community and celebrate the holiday spirit with thousands of attendees.

A person in a costume is holding a giant oreo cookie in a parade.

Unique Marketing Opportunities

Customize your sponsorship package to meet your marketing objectives, whether it's brand visibility, customer engagement, or community outreach.

Brand Exposure

Reach a diverse audience of families, children, and holiday enthusiasts through our parade broadcast, website, social media channels, and live event.

Community Engagement

Show your commitment to the Toronto community and celebrate the holiday spirit with thousands of attendees.

2.5 Million

Broadcast Reach

750,000

In-Person Attendees

60,000

Website Visitors

Meet Your Audience

Families:

Engage with families from across Toronto and beyond who attend the parade year after year.

Community Leaders:

Build relationships with local influencers and community leaders.

Media:

Gain exposure through extensive media coverage and broadcast of the parade.

Partner with Santa

Sponsorship - Your Way.

Santa claus is riding in a sleigh pulled by reindeer

Title Sponsor

Exclusive branding in all promotional materials VIP event access and hospitality benefits On-site activation opportunities

A christmas parade float with candy canes and a car

Float Sponsor

Prominent logo placements on a custom or prefabricated float. Recognition in press materials and media coverage. VIP parade viewing areas and more!

A person in a costume is holding a giant oreo cookie in a parade.

Supporting Sponsor

Logo inclusion on parade banners and signage Recognition on the parade website and social media, product sampling and more

Title Sponsor

Exclusive branding in all promotional materials VIP event access and hospitality benefits On-site activation opportunities

Float Sponsor

Prominent logo placements on a custom or prefabricated float. Recognition in press materials and media coverage. VIP parade viewing areas and more!

2024 Parade Sponsors

Santa's Elves

Santa's Reindeer

View more

Santa's Candy Canes

Santa's Auto Sponsor

Santa's Community Partners