Sponsorship

Join Us in Spreading Joy and Holiday Magic

The Toronto Santa Claus Parade is an iconic tradition that has brought joy and wonder to families for over 120 years. We invite you to be a part of this cherished event by becoming a sponsor. Align your brand with the magic of the holiday season and reach thousands of families and participants with your support.

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Why Sponsor the Parade?

Build Brand Love

Large-scale visibility, broadcast integration, custom floats, route activations. Ideal for consumer brands seeking awareness.


Community Impact

Food security programs, volunteer initiatives, accessibility programs, family experiences. Ideal for CSR, foundations, and community investment teams.

Engage Employees

Volunteer opportunities, VIP hospitality, family viewing areas, team participation. Ideal for HR, employee engagement, and culture programs.



Create Content

Custom video series, social storytelling, broadcast features, behind-the-scenes access. Ideal for brands focused on digital and social media.

Drive Consumer Action

Sampling, coupons, retail partnerships, contests, lead generation opportunities. Ideal for brands with sales and promotional objectives.

Build Something Memorable

No sponsorship packages. No one-size-fits-all solutions. Just partnerships designed around your goals.



394,000

Viewers on Cityty

750,000

In-Person Attendees

803,128,786

Media Impressions

More Than an Audience

The Family Decision-Maker:

Parents and caregivers making everyday purchasing decisions for their households.



The Next Generation:

Children experiencing moments of joy, wonder, and discovery that shape lifelong brand memories.



The Community Connector:

Volunteers, educators, local leaders, and families who value organizations that invest in their communities.

Partner with Santa

Sponsorship - Your Way

Santa claus is riding in a sleigh pulled by reindeer

Title Sponsor

Exclusive branding in all promotional materials VIP event access and hospitality benefits On-site activation opportunities

A christmas parade float with candy canes and a car

Float Sponsor

Prominent logo placements on a custom or prefabricated float. Recognition in press materials and media coverage. VIP parade viewing areas and more!

A person in a costume is holding a giant oreo cookie in a parade.

Supporting Sponsor

Logo inclusion on parade banners and signage Recognition on the parade website and social media, product sampling and more

Title Sponsor

Exclusive branding in all promotional materials VIP event access and hospitality benefits On-site activation opportunities

Float Sponsor

Prominent logo placements on a custom or prefabricated float. Recognition in press materials and media coverage. VIP parade viewing areas and more!

Parade Sponsors

Broadcast Partner

Santa's Elves

Santa's Reindeer

Santa's Candy Canes

Santa's Auto Sponsor

Santa's Community Partners